As Nicotine users ourselves, we wanted to continue getting our fix without all the nasty stuff in cigarettes or unknown stuff in vapes. Even though Nicotine on it's own has not proven to be a health menace, it has a lot of stigma associated with it as for decades, the main way to get your fix was through cigarettes, and cigarettes; as we all know, is bad for you.

We wanted to provide a healthier and smoke-free alternative, hence the decision to create high-quality nicotine pouches that are made by Malaysians for Malaysians.

While Nicotine may provide cognitive benefits, such as improved focus, memory and concentration, it isn’t a health product, and we’ll never claim to be "the good guys". We’re simply introducing a nicotine product in Malaysia that’s a high-quality alternativ to vapes and cigarettes, less harmful in nicotine concentration to those who use nicotine..